About us

Our aim at Journey to Leadership Succses is to help business leaders develop the leadership skills they need to lead their companies, their people and themselves into a future of their own design.


Sonia Gavira set up the company valueU LTD in 1999 and in 2010 decided to focus her efforts on the area of leadership. She has nearly 20 years experience of working across a number of sectors spanning both manufacturing and service industries. With a background in marketing and HR to director level, her career to date has enabled her to manage large scale projects across international boundaries.

Today, Sonia’s interests lie in the area of leadership development – from what it takes to lead for growth at the beginning stages of an organisation to the development of leadership potential and succession at all levels, in more developed companies. She also works extensively on the development and alignment of an organisation’s brand and its values and how that can be used to engage and motivate employees.

The Journey to Leadership Success and Journey newsletters will keep you up to date with latest developments in leadership, coaching and development and entrepreneurship. It will also provide you with a mixture of practical models and tools as well as the mindset that is necessary to lead a business today. It is not meant to be a one way vehicle so do comment and join in the conversations that strike a chord with you. Every organisation and every person is unique and so will the journey be. Let’s share our journeys and learn from them.

Sonia has been coaching for nearly fifteen years.  She is a qualified and accredited NLP Coach and marketer and gained her MBA from Ashridge.  Her experience covers both personal development on a one-to-one basis at senior and executive levels, as well as facilitating and developing teams.

Her current clients range from owner managers, to senior managers and board directors of FTSE 500 companies across sectors including city based businesses.  She uses a range of tools where appropriate to inform the coaching and is qualified to deliver Myers Briggs, BASIS, Disc, Piav, True Colors, Strengthscope and a range of 360 instruments.